A case study by Friday and Stoloto: How to improve sales and brand trust with Shoppable TV

The team of the Gazprom-Media Sales House and the Friday TV channel, together with the Stoloto brand, the largest state lottery distributor, held a New Year’s Eve campaign using the Shoppable TV mechanics. The viewers used QR codes shown in promo videos to install the Stoloto mobile app and bought lottery tickets to win trips and branded prizes. https://gpmsaleshouse.ru/en/cases/a-case-study-by-friday-and-stoloto-how-to-improve-sales-and-brand-trust-with-shoppable-tv/