Mass arrests in Thailand
KFC Thailand released a commercial where Colonel Sanders is literally sent to jail for... making the wrong pad kaprao Pad Kra Pao is a famous Thai stir-fry. It's ground beef fried with garlic, chili, and aromatic basil, served with rice and a crispy fried egg. The dish takes just 10-15 minutes to prepare. This is because pad kaprao is practically a sacred dish for Thais. Debates over the "correct recipe" have raged for years: whether beans, corn, onions, or anything else can be added. For many, it's no longer just a culinary pursuit, but a national ideology This is what the "The Kaprao Criminals" campaign is built on. In the commercial, people who break the "kaprao laws" are arrested as criminals. And KFC honestly admits: their version of the dish can also be considered "incorrect." So the Colonel ends up behind bars along with other "culinary criminals" for adding chicken to their version. ⚖️ What's especially interesting is that KFC didn't try to argue with the audience. They turned the main hate into the basis of their advertising. A very Asian and very smart move: not to defend themselves, but to create a meme before the internet did.
KFC Thailand released a commercial where Colonel Sanders is literally sent to jail for... making the wrong pad kaprao Pad Kra Pao is a famous Thai stir-fry. It's ground beef fried with garlic, chili, and aromatic basil, served with rice and a crispy fried egg. The dish takes just 10-15 minutes to prepare. This is because pad kaprao is practically a sacred dish for Thais. Debates over the "correct recipe" have raged for years: whether beans, corn, onions, or anything else can be added. For many, it's no longer just a culinary pursuit, but a national ideology This is what the "The Kaprao Criminals" campaign is built on. In the commercial, people who break the "kaprao laws" are arrested as criminals. And KFC honestly admits: their version of the dish can also be considered "incorrect." So the Colonel ends up behind bars along with other "culinary criminals" for adding chicken to their version. ⚖️ What's especially interesting is that KFC didn't try to argue with the audience. They turned the main hate into the basis of their advertising. A very Asian and very smart move: not to defend themselves, but to create a meme before the internet did.