Don't show this video to your quads This advertising campaign is Yoto's largest marketing investmen
The idea is based on an important insight: although children crave independence, they have less of it than ever before. Parents want to help their children develop this independence, but struggle to understand how to do so safely. Time spent with parents has doubled since the 1950s, while unsupervised playtime has virtually disappeared in just four generations. We're giving our children less and less free time. Yoto offers a safe, fun, and inspiring alternative—inclusively designed smart speakers controlled by physical cards, without microphones, cameras, or advertising. With thousands of hours of content, it doesn't just inspire children to learn and play. It can also help with everyday tasks, like getting them out of bed in the morning, helping them brush their teeth, or getting ready to leave the house. A girl plays Beatrix Potter's classic children's story of Peter Rabbit, perfectly fitting the action. When Peter Rabbit "squeezes into Mr. McGregor's garden," the girl squeezes into a sweater. When her head pops out, we see that she has recently sprouted bunny ears. When Peter climbs onto a wheelbarrow in the story, she climbs onto a stool to reach her toothpaste. While she struggles with her shoelaces—using the famous "bunny ears" method—she swattes away her parent's hand as it tries to help. With each action, her ears and her confidence grow. She takes one last look in the mirror after tying her laces, where she sees a beautiful pair of adult bunny ears. We realize that while the ears were only in her imagination, her independence and newfound confidence are not. The girl proudly leaves the house, and the story ends with the words: "Peter never stopped or looked back." How children help parents quit smoking #video #children #it
The idea is based on an important insight: although children crave independence, they have less of it than ever before. Parents want to help their children develop this independence, but struggle to understand how to do so safely. Time spent with parents has doubled since the 1950s, while unsupervised playtime has virtually disappeared in just four generations. We're giving our children less and less free time. Yoto offers a safe, fun, and inspiring alternative—inclusively designed smart speakers controlled by physical cards, without microphones, cameras, or advertising. With thousands of hours of content, it doesn't just inspire children to learn and play. It can also help with everyday tasks, like getting them out of bed in the morning, helping them brush their teeth, or getting ready to leave the house. A girl plays Beatrix Potter's classic children's story of Peter Rabbit, perfectly fitting the action. When Peter Rabbit "squeezes into Mr. McGregor's garden," the girl squeezes into a sweater. When her head pops out, we see that she has recently sprouted bunny ears. When Peter climbs onto a wheelbarrow in the story, she climbs onto a stool to reach her toothpaste. While she struggles with her shoelaces—using the famous "bunny ears" method—she swattes away her parent's hand as it tries to help. With each action, her ears and her confidence grow. She takes one last look in the mirror after tying her laces, where she sees a beautiful pair of adult bunny ears. We realize that while the ears were only in her imagination, her independence and newfound confidence are not. The girl proudly leaves the house, and the story ends with the words: "Peter never stopped or looked back." How children help parents quit smoking #video #children #it